Header widget area left
Header widget area right

Value creation through innovation

Ugly Duck Ventures (UDV) helps organizations creating more value from innovation. We are skilled innovation professionals with a broad technical knowledge and strong corporate track record. Yet, we are also entrepreneurs, meaning that we are in the optimum position to introduce and apply powerful methodologies for you, like “Lean Startup” and “Customer Development“:  fail fast,  learn,  iterate,  succeed!

Main Activities of Ugly Duck Ventures

1. Consulting

Improving your innovation strategy and new business development. Introducing and implementing new innovation methods by our inspiring innovation consultants.

read more

2. Projects

Gain traction in your projects with our “lean entrepreneurs”, project managers and project support. Product/service development and (IT) projects with innovative aspects.

read more

3. Execution

Hands-on business development, including building new business, new ventures, turning science into business, attracting launching customers and financial resources.

read more

About Ugly Duck Ventures

Ugly Duck Ventures

Ugly Duck Ventures (UDV) is a Dutch business consulting firm and our aim is to help organizations generate more value with innovation and new technology.

read more

Our Team

The core team of UDV are skilled professionals with an excessive interest and experience in technology innovations. Team is made up of successful entrepreneurs that have also a strong track record in the corporate environment.

read more


Companies with R&D activities are our primary clients, but we also enjoy working for universities, research institutes, investors, public-private innovation initiatives and other organizations.

read more

Some Latest Developments

Innovation Labs Don’t Work

It appears to be a very exciting period for the UDV team and our clients. New venturing activities, lean startup introduction in more conservative industrial markets, new high-tech projects and so on. We fail to report it adequately and will promise to be more present on social media, if we had more time …

Andy Howard: “Why do innovation labs fail? Firms aren’t creating innovation labs for the right reasons. ‘Innovation theatre’ is all most innovation labs amount to. These ‘labs’ temporarily keep the board and shareholders appeased, and provide an answer to “what are you doing about innovation?” until they fall apart.” Interesting paper !


UDV-Marevisie Workshop Lean Innovation

Seminars, network and other interesting events

March 20th, UDV organizes together with Marevisie a Lean Startup workshop. We will present also our brand new Lean Innovation package for corporates.

December 2016. We planned to organize more seminars and network events for 2017 like we did last year. Please, contact us when you have great ideas or interesting topics we should address for these events.


UDV New Activties

Seminar Lean Startup

October 2016. UDV has widened its scope towards innovation consultancy and introduced the “lean entrepreneur” concept for innovation project duties. See our new website sections for more details. More news on new partnerships will follow soon.

September 2016. We organized in cooperation with Sping a very interesting Lean Startup seminar. Speakers addressed the principles in a very enthusiastic way and a Philips representative elaborated how they have implemented it in their company.


Lean Startup

Seminar Water Management

May 12th, we had the opportunity to meet Lean Startup guru Brant Cooper. Great discussions in a small boat, sailing through the Amsterdam’s canals.  UDV is an enthusiast promoter of the Lean Startup approach.

April 2016, we organized in close cooperation with Sping Ventures a seminar Water Management. Interesting speakers from Rijkswaterstaat, TU Delft and KPN (IoT). Lot of inspiration, exciting new technology demonstrations and great new ideas!


New Project - Biopolymers

New Project - Philips

A team of UDV started to prepare a new company that will produce biopolymers from agricultural waste and waste water. It is exciting new process technology that out-performs all existing ones. A game Changer! UDV cooperates with TU Delft and various multinationals.

For Dutch multinational Philips we started carrying out business development activities. We are marketing non-core inventions that have great business potential for other companies or for starting new ventures. Often personal and health care inventions.


New Project - Internet of Things

New Project - Nanotechnology

For some time UDV is involved in Internet of Things (IoT) via our close ties with Sping company. 2016 will be an important year, because of the role out of nation wide IoT networks and the availability of new highly standardized systems.

Recently, UDV started with a business development assignment in nanotechology. It is regarding a new versatile method of producing high quality nanoparticles that has been developed at Leiden University.